Productive Ways to Increase Car Sales Volume Right Now

As an auto dealer, downtime at the dealer marketing can be really frustrating. There might not be as much foot traffic, your website traffic might be down, and there could not be as many car sales leads to arrive. It can feel like a pointless waiting around game until the next busy season comes around.

If you want to be top-of-mind take place the busy period and boost your car sales brings, carry out these 8 strategies for a successful start to 2017.


It’s widespread for auto dealer marketing to take a break from marketing and advertising their dealerships in the winter weeks because they’re experiencing the same decrease in car sales leads and web traffic when you are. But everything you might not understand will be that you contain an opportunity to get in entrance of potential car leads without fighting for their consideration.

Be opportunistic. Utilize this time to send out emails on your list, advertise on your potential customers, and obtain the communication out about your dealership. Rather than thinking about this time around as the downtime, think about the winter months as “brand consciousness” season. Click here!


Dave Winslow, Main Digital Strategist of, believes that point is usually precious–especially for consumers who are expending valuable time on your dealership’s website.

Although just about all in-store purchases are conducted on the weekend, online behavioral data suggests that consumers are exploring vehicles at the start of the few days to fully prepare for their visit.

The bottom line is if your site isn’t updated together with your current offerings, subsequently they’ve thrown away time–or devalued their time–and they’ll likely go someplace else.


In a highly competitive market, it can be hard to distinguish yourself amid plenty of noise. But it’s more important than ever before to do so in the automotive industry.

Potential buyers will not remember your meaning if it’s like every other automotive marketingmeaning they’ve ever seen, read, or been told. It must be memorable; it should be unique.

Depending on your brand’s style and flair, you can certainly do a number of things to stick out. You can try:

  • Connecting emotionally
  • Making use of humor
  • Identifying a pain point
  • Selling luxury
  • Selling an experience

…and more.


It’s no secret that automotive marketings are usually notorious for getting way too many calls-to-action (CTA’s) or unfocused CTA’s throughout their digital marketing. Too many CTA’s can be overwhelming for a website visitor–so overwhelming that they decide to abandon.

If you focus your attention using one or two telephone calls to action throughout the site, however, in that case you’re trying to keep it simple with the viewer and not diluting your communication.


In a market that is hence large and cut-throat, it makes sense that a wide variety of software for automobile dealers has been created. But we nevertheless hear from dealerships who aren’t making use of technology to greatly help grow their companies or are employing tools that aren’t specific to vehicle dealers. In our humble opinion, this can be a serious bottleneck on the path to growth.

One of the primary favors you can certainly do for yourself is to invest in various kinds of auto dealer software programs to greatly help your dealership operate more efficiently. Not only are many of these programs made specifically with the automobile industry in mind, but a lot of them are downright inexpensive! Lastly, be relatable during your automotive marketing channels build put your trust in with great resources use interactive encounters to increase engagement. For more details, visit:

4 Steps to Gear Up Your Automotive Marketing Strategy for Baby Boomers

Life stage events drive new Auto automotive marketing. Auto Marketers Should Talk to Boomers. The warm season accompanies expanded new car deals, and on the off chance that you take a gander at who’s in the driver’s seat, you might be astonished. Sixty-three percent of the present new car market is comprised of the 50 to the 68-year-old statistic. After a lifetime of hard work, sparing, and arranging, Baby Boomers are prepared to spend.

In the most recent three years, the 50+ statistic added to 84 percent of the $1.5 million development in auto deals. 50+ drivers purchase 6.2 million new cars every year contrasted with the 1.3 million of their 18 to 34-year-old partners. The 50+ populace will develop by more than 17 million in the following ten years.

However, Boomers have been overlooked via auto marketers vast and little. Here are the best four reasons this one of a kind markets shouldn’t be left in the residue.


The more than 50 statistic merits a ton. Their normal total assets are $416,000, almost twofold that of the 18 to a 34-year-old statistic. Why you inquire? Boomers have next to no obligation and likely claim their homes while their more youthful partners owed extensive instruction obligations and acquired a compliment economy. As of now, more established Americans claim 63 percent of all U.S. budgetary resources and no savvy organization can disregard that control. The truth of the matter is evident: Boomers are in a superior position to Buying a new vehicle.


Boomers are experiencing what you could call a second transitioning. They are traveling through numerous adjustments throughout everyday life. Some turned out to be vacant nesters and can at last exchange the station wagon for the car they’ve longed continuouslyfor. Others have pursued the American Dream for their entire lives and are compensating themselves at the 50-year-old achievement. Regardless of what is driving them, one of every three Boomers Buying a new vehicle in the following three years.

As indicated by an investigation by the University of Michigan’s Transportation Research Institute, the pinnacle likelihood of purchasing another car has moved from the 35 to 44-year-seniority gathering to the 55 to 64-year-old one. Not exclusively are Boomers prepared to buy new cars, they will buy multiple. This populace will buy five cars after age 50!

Steadfastness IS A MYTH

It’s a common misinterpretation that Boomers are faithful just to American-made works of art. Toyota’s Venza campaign is exposing this fantasy by getting a charge out of offers that were up 11 percent in 2013. It’s anything but an issue of household versus import. The 50+ buyers, being digital automotive marketing buyers, look for quality and structure that are appropriate to their requirements.

Digital is nearly second-nature

While we’re in the soul of fantasy busting, don’t be surprised to the point that 50 to 68-year-olds are dynamic on the web. Almost 9 out of 10 utilize the Internet consistently, and not merely to browse their messages. Eight million 50+ Americans peruse online to accumulate realities about purchasing cars consistently.

Considering 92 percent of Boomers with household incomes of over $60,000 are on the web, it would be an expensive oversight to disregard the Greatest Generation with digital automotive marketing.

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