In today’s economy, all the stakeholders in the automotive industry want to spend less. Consumers want to spend less time and money shopping for a car while a dealer wants the automotive marketing agency to deliver more reach for less money. To satisfy all their wants, there has been the growth of technology-driven marketing applications that provide a platform which replicates the real world selling processes (automotive marketing software). This media efficiently and effectively delivers relevant and transparent marketing agencies to consumers from automotive marketing vendors. This has provided many solutions to dealer marketing including:
Sales growth content solution.
The automotive marketing software allows the dealer to upload content i.e. messages that reach the customers when they access the platform. Some marketing platforms like 3 Birds marketing offer a content library for auto reviews and feature articles that talks more about different automotive from different dealers. A dealer is allowed to upload messages frequently hence maintaining currency. These messages should stimulate more action from the automotive customers hence improving sales.
Constant marketing Communication.
Some platforms like 3 Birds also give a dealer an opportunity to have communication with the high-valued customers. They can learn how to keep these customers and even attract similar customers. This reduces costs of customer retention investment. This has gone a long way in improving auto dealer marketing.
Since the software is artificially intelligent, they can collect data, store online and offline behaviour of both the dealers and the customers in their knowledge base. This allows both parties and the automotive digital marketing agency to know what most people have searched on and what they prefer. It also gives the dealer a chance to write better messages, at the right time, every time leading to more business.
Multichannel Automotive Campaigns.
Branded messages are optimized allowing the dealer to extend them to different devices, across different online channels. Therefore, a wide range of consumers is reached. Furthermore, these consumers can reach and interact with the dealer’s favourite customers. This improves auto dealer marketing as faithful customers can talk in favour of a dealer’s vehicles to other consumers.
Visual Aid Marketing.
Through software marketing, dealers can now upload videos and images of their automotive. This way of marketing attracts more customers as a consumer is able to see exactly what a dealer is offering. A dealer could have a very captivating message but might not be as effective as another dealer’s video. This has gone a long way in the past to improve sales as witnessed by SiSTeR Technologies, an automotive digital marketing agency that has embraced online video marketing fully.
Management Solution for inventory.
They provide inventory management capabilities with powerful listing tools. Multiple ways of inputting inventory are provided including feeds from a third-party service vendor, from the dealer, integration with auto dealer’s legacy DMS or vehicles can be entered manually. This makes the process less stressful and intuitive. For a consumer who is after buying a new vehicle, he/she will find it listed under the new vehicles lists and the same is available for a person who is after buying a pre-owned vehicle. Auto dealers can preview their ads, send their inventory to major sites, view and reply to leads from marketing mediums directly. They can choose to view leads as they arrived or by vehicle and also monitor email communications in thread based format.
Automotive marketing has been made easier by going online hence more dealers should embrace it.
For more info click: http://www.turbomarketingsolutions.com